Archive for category All About Fragrance

When it comes to fragrance, no one likes to buy blindly. Imagine spending hundreds of dollars for something that you can’t necessarily return, or just end up hating! Our Aroma Life team equally agrees that fragrance reviews and sampling is always a tried-and-true way to find new fragrance.  As we continue to buy and resell […]
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When it comes to fragrance, no one likes to buy blindly.
Imagine spending hundreds of dollars for something that you can’t necessarily
return, or just end up hating! Our Aroma Life team equally agrees that fragrance reviews
and sampling is always a tried-and-true way to find new fragrance.  As we continue to buy and resell popular
perfumes and colognes, we’ll review them – so you don’t have to!  Check out one of our editor’s reviews on
Burberry’s My Burberry Blush eau de parfum.

My Burberry Blush, 3.4 FL OZ Eau de Parfum

Fragrance Details

Retail: Buy online for $67.70 on Aroma Life

Packaging: Square perfume bottle with cylinder lid. Signature Burberry logo and gold trim on bottle and box.

Notes: Lemon, pomegranate, rose petals, green apple, geranium, jasmine, & wisteria

My Burberry Blush eau de parfum fragrance online

First impression:

We sampled My Burberry Blush throughout a regular workday – to not only see how the notes carry through long hours, but also how the notes develop over time.

Soft, floral fragrance

With two, light mists to each wrist (anything more would be too overpowering for this fragrance), My Burberry Blush opens with an immediate citrus floral. There’s a swift note of lemon, green apple and traces of rose. The fragrance is nothing special but really well-mixed together. A few minutes in the “dry down,” the scent gets softer, picking up the fruity pomegranate and geranium notes.

By lunchtime (about 3-4 hours since spraying), My Burberry Blush reminds us of a really expensive “fabric softener.” Think: soft, powdery-clean aroma with whiffs of an elected fragrance.

Those notes picked up a tart floral – with more of the jasmine coming through to steal the show. The soft powdery scent: Geranium. It’s not as warm as gourmand, but slightly “green” & peppery.  We’re thinking this is what ties the lemon and rose subtly into this fragrance composition.

Blush attire work wear
Blush: Perfect work accessory

Overall impression:

We recommend this for spring and summer wear! My Burberry Blush is a subtle, straight-to-the-point perfume. It’s plain but packs a sweet punch at various moments during the wear that surprise your nose. Unlike of other perfume/cologne from the Burberry fragrance collection, My Burberry Blush is not a 10-hour wear. The sillage on this is not very strong, so consider this your non-tedious, everyday work perfume, than your signature day-to-night scent. You’d do well with bringing a small bottle with you to re-up every couple of hours – as – while the scent brings complements, over time, you don’t really smell it unless someone is in your immediate radius.

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There’s no doubt about it – having a love for fragrance is not a cheap habit. Whether you’re a collector or not, scents will always be a part of one’s style wardrobe. Depending on how often you switch up your perfume or cologne, you’re probably going through a bottle regularly (can you hear the dollar […]
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There’s no doubt about it – having a love for fragrance is not a cheap habit. Whether you’re a collector or not, scents will always be a part of one’s style wardrobe. Depending on how often you switch up your perfume or cologne, you’re probably going through a bottle regularly (can you hear the dollar signs racking up in your head yet?)!

Imitation scents, or fragrance dupes, have been on the rise (just think about the Replica brand fragrances!). Even the most savvy have gotten thrifty with using off-brand perfumes/colognes as an alternative to their most prized fragrances.

Be you a have or have not, these 4 scents have been tested to be great stand-ins for the classic opulence that is high-end fragrance.

Avon Eve Truth | Smells Like: Marc Jacobs Daisy (retail: $106)

For around $15, lovers of Daisy fragrances can enjoy the uncannily identical scent of Avon Eve Truth. The newest fragrance from Avon share many notes in common by Marc Jacobs’ signature perfume. Both fragrances open with refreshing notes of fruity floral scents – Eve Truth with starfruit and pomegranate  and Daisy with wild strawberry and violet. Under the layers, they each have mid notes of Gardenia and dry base notes of musk and cedarwood. Fun fact: it is said that similarities of both perfumes can be credited to Eve Truth’s creator Laurent Le Guernec, who used to work for Marc Jacobs!

Avon Eve Truth perfume

Superdrugs Layering Lab Exotic | Smells Like: YSL Black Opium ($78)

If you haven’t heard of the UK beauty & drugstore retailer, you’re missing out! Superdrug has its own range of labeled products, which sit alongside other great, budget brands. For the “conscious” wearer, their products are also cruelty-free and mostly vegan.  The Layering Lab line, as the name suggests, excites buyers to purchase one or more of their insanely affordable (less than $5!) body mists and experiment with creating their own scents. As a standalone, most aficionados are wild about the Layering Lab Exotic fragrance which has been debated (and won) to smell very  close – if not exact – to YSL’s Black Opium. Because these sprays are not as concentrated, don’t ‘expect them to last as long. They are best kept in your purse, and sprayed throughout the day – at work or on a casual outing. Relax, you can afford it!

Layering Lab Superdrugs fragrance

Lidl Suddenly Madame Glamour |Smells Like: Chanel Coco Mademoiselle ($135)

Chanel Coco is by far one of the most notable and iconic fragrances – by scent and presentation! It is no doubt that if you’re going to claim resemblance, the lesser fragrance must show up and perform! Lidl’s Suddenly Madame Glamour (retail $14 on Amazon) has made a believer out of the Chanel mob. How does one come close to imitating the most expensive, natural rose essence that is created for the Chanel fragrance? While it is important to not that Suddenly Madame is much lighter in note and potency – which means it will wear off quickly – the fragrance features prominent oils from the jasmine flower, rose, ylang-ylang and vetiver. Sound familiar?

Lidl Suddenly Madame Glamour spray

Zara Rose | Smells Like: Dior J’Adore ($75)

Dior is another loyal brand that has a cult following. J’Adore specifically is one of those perfumes that a little goes a long way – considering the price for the bottle. Zara’s fragrances, on its own, have really great smells for everyday wear. In fact, most people vote it one of the better in-store brands out there. Add on the fact that Zara Rose produces the same scent as the bottle of J’Adore, and you’ve got a sure-fire secret to smelling good and saving money!

Zara Rose US Fragrance

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Giorgio Armani’s Acqua di Gio brand is no stranger to sophisticated fragrance wearers and collectors. Inspired by vacations on the Pantelleria island, each release of the Acqua fragrance has intangible essences from the freshness and warmth of the Mediterranean Sea. By far the best-selling collection from Armani, it’s hard to decide an absolute favorite. So […]
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Giorgio Armani’s Acqua di Gio brand is no stranger to sophisticated fragrance wearers and collectors. Inspired by vacations on the Pantelleria island, each release of the Acqua fragrance has intangible essences from the freshness and warmth of the Mediterranean Sea.

By far the best-selling collection from Armani, it’s hard to decide an absolute favorite. So what’s the difference between the original Acqua di Gio, Acqua Di Gio Profumo, and the Acqua di Gio Absolu?  If you’re new to the collection, we’re here to provide all you need to know about the three top Armani fragrances.  Read on as we compare and review:

Armani Acqua di Gio

Originally released in 1996, Acqua di Gio is the staple fragrance to collection. Compositions of the cologne are built heavily on sweet and salty notes of the sea water and the warmth from the Sun. Acqua di Gio is full of bitter citrus (green tangerine, persimmon), nuances of rosemary, mignonette, and has long-lasting base notes of wood and musk.

Our review: Armani’s Acqua di Gio is by far for mature audiences.  While the scent-maker describes the cologne as fresh and relaxed, it is powerful– meaning that a little goes along way! Being that it’s the predecessor of the other fragrances, compared to the others, it may be the most subtle of the pack.

Acqua di Gio by Giorgio Armani (3.3 oz), $77

Acqua di Gio Profumo

Birthed from the original DNA, Profumo is a more intense (and adventurous) evolution of Acqua di Gio. The cologne is more dense with intense notes of earthy and minty patchouli. From volcanic rock and deep ocean waters, Acqua di Gio Profumo radiates with fresh bergamot and marine accords that are paired with the deep, captivating radiance of incense.

Our review:  The cologne is woody, zesty, and fresh with “sweetness’ that separates it from the original. Though not as fresh as Versace’s Dylan Blue, the updated Profumo opens up to be mature — but not old or outdated. Fair warning: this cologne is very dense. Since it’s made with incense, too much fragrance can be annoying – especially in the heat, which tends to warm up fragrances. Two sprays will go a long way…

Acqua di Gio Profumo (1.4 oz), $77

Acqua di Gio Absolu

The newest release is yet another creation from Alberto Morillas. This time around, the Absolu variation is built on the harmony of marine notes and woodsy interpretations. The juxtaposition provides strong heart and base notes that are reminiscent of the fresh, crisp, wintry mix of the Alpines. Acqua di Gio Absolu is sharp but not deep or dense, like Profumo.

Our review: Absolu has been reviewed by others as reminiscent of the “businessman- who-works-in-finance” vibes. The fragrance is well established for those who know who to handle fragrance (it’s not quite the new kid of the block). For occasion, Absolu is perfect for an exclusive night out on the town, not for an everyday wear. For wear, this fragrance can qualify as a revolving seasonal cologne, however, we think it would fare well during warmer seasons.

Acqua di Gio Absolu (2.5 oz), $86

photo credit: Sephora.com

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2019 is on its way to being wrapped up! As a new year (and decade!) approaches, fragrance lovers are making room for new resolutions, new looks, and of course – new fragrance!  Before looking forward, take a look at some of the top fragrances that were just released this Fall season. Fragrances For Him Bottega Veneta Illusione for […]
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2019 is on its way to being wrapped up! As a new year (and decade!) approaches, fragrance lovers are making room for new resolutions, new looks, and of course – new fragrance!  Before looking forward, take a look at some of the top fragrances that were just released this Fall season.

Fragrances For Him

Bottega Veneta Illusione for Him, $118, Macys.com

Bottle of Bottega Veneta Illusione
Illusione for Him, BOTTEGA VENETA

Launched in Summer’s closing months of 2019, Illusione blurs the lines between reality and dream, as well as, wellness and luxury. Available in his and hers, the Bottega Veneta fragrance duo capture “sensual Italian allure from two perspectives.” The men’s fragrance offers a “resinous masculinity” that plays with aromatic notes of woody– and citrus-ness. Every note listed is promised in its scent: from Italian lemons and bitter orange to fir resin and white cedar.

K by DOLCE & GABBANA, $94, sephora.com.

Bottle of K, Dolce and Gabbana cologne
K, DOLCE & GABBANA

An abbreviation for ‘king,’ this new release (September 2019) from Dolce and Gabbana is step away from the brand’s typical grandiose scents. Instead, the fragrance inspires men to be everyday “kings” of their own domain – and what better way than with a signature scent? 

Though the bottle resembles that of The One by Dolce & Gabbana, ‘K’ is a very contrasting fragrance. The top has citrus freshness to create a light aroma, then goes deeper with combinations of very specific varieties of patchouli and spice, which makes it hot and sexy (versus leathery and oriental like other D&G fragrances)!

Molton Brown Flora Luminare, $160, moltonbrown.com.

Molton Brown fragrance Flora Luminare
Flora Luminare, MOLTON BROWN

At a glance, this fragrance is one the softer side of fragrance – making it most provocative! Filled with notes such as orange blossom, mandarin, jasmine absolute,  vanilla and musk, Flora Luminare can go either way on the for him or for her spectrum.  Sensuous and intoxicating, Flora Luminare is the latest of over 20 collections from the London luxury fragrance.

Acqua di Parma Signatures of the Sun, $270 each, saksfifthavenue.com.

Acqua Di Parma Fragrance Collection
Signature of the Seas, ACQUA DI PARMA

These signature releases, bring together ingredients from all over the world. The 10-fragrance collection is curated and distilled by exclusive fragrance houses. Of the 10, five are all for the new release and include: Camelia, Osmanthus, Sakura, Vaniglia and Yuzu.

If you’re a collector, then you’ll have earned your badge of honor once you have these bottles in your fragrance wardrobe.

Perry Ellis AMERICA,$75, perryellis.com.

Perry Ellis America Fragrance
America, PERRY ELLIS

Our current culture craves nostalgia – from Throwback Thursdays to Flashback Fridays. These blasts from the past aren’t just for post on the ‘gram  – or cool themed parties! Don’t be surprised when you see legendary brands join in on the moment and bring us back the scents that created old memories.  America by Perry Ellis is a staple fragrance in the 90s capsule collection that has been launched by the brand. Aside from minor optimization, nothing about the fragrance has changed much. The unisex scent blends modern notes with 90s vibes, with bergamot, pineapple, white pepper, lavender, rose, myrrh, patchouli, birch and amber.

Fragrances For Her

Twilly d’Hermes Eau Poivree, $133, hermes.com

Hermes perfume bottle
Twilly d’Hermes, HERMES

“Hermes girls swim against the tide… and set their own tempo…” The release of Twilly d’Hermes perfume  unleashes the spirit of this girl that’s drummed up by the major brand house – and provides the backdrop for this preppy and youthful fragrance. The smells and packaging offer vibrance that garners the attention of others, while enchanting them to stay. Ingredients include pink peppercorn, rose, and patchouli.

Chloe L’Eau, $119, sephora.com

L'eau new fragrance by Chloe brands
Chloe L’Eau, CHLOE

A rose perfume you’ll actually want to wear this Fall…

Paired with  a
multi-faceted magnolia this new Chloe perfume is long-lasting and adds a new
variety to the icon fragrance line. If you’re not familiar with Chloe’s other
scents, not to fret, this scent is good for introduction. Though it’s billed as
a “floral” – the lasting notes offer up a fresh note throughout.

KILLIAN Rolling in Love Eau de Parfum, $240, bykilian.com

Rolling in Love  Perfume by Killian
Rolling in Love, by KILLIAN

Have you ever been so high on love that it got under your skin? If not, prepare for the multi-dimensional emotional journey – that is Killian’s Rolling in Love! No one feeling should be evoked in the representation of love. The same holds true for the notes and aromas that envelop you with Killian’s new fragrance. Rolling in Love is a “white” scent, layering different textures along the scent’s trail with notes of ambrette seeds, almond milk, iris, and musk.

NARS Audacious, $180, nars.com

NARS Cosmetics fragrance
Audacious, NARS

The beauty brand has created and sold almost every beauty product known to (wo)man – except one thing: fragrance! After 25 years, with the help of French perfumer, Olivia Giacobetti, the NARS elite have a signature scent to accompany their cult line of products. NARS Audacious plays on the term “audacity”: which boldly places contrasts in your face. The fragrance embodies sensuality, while creating individuality from your typical femme fragrance.

Its top notes are white frangipani and incense smoke; the
middle notes bring together tiare flower, ylang ylang essential oil, and
sandalwood; and the base notes combine white cedar essential oil and white
musk.

Tory Burch Knock On Wood, $138, bloomingdales.com.

Tory Burch lastest fragrance release.
Knock on Wood, TORY BURCH

Another fragrance brand that uses nostalgia as a key component to its success. If you’re fairly familiar with superstition, then you’re aware that “knocking on wood” dispels bad luck for good fortune. Similarly, Tory Burch’s newest perfume (launched in September 2019) is a woody floral that evokes strength, confidence, and of course, a little luck.

Knock on Wood is an unexpected mix of note contrasts, with Turkish rose and sandalwood, cardamom and vetiver.

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Ever wondered where you could get your back-in-the-day, old faithful fragrance? You know, the nostalgic notes that you still guiltily crave – but not certain where and how to find them. The “discontinued” fragrance: over-expired by popular opinion; but to a true aficionado, is worth that second chance. We’ve scoured the boards of our fellow, […]
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Ever wondered where you could get your back-in-the-day, old faithful fragrance? You know, the nostalgic notes that you still guiltily crave – but not certain where and how to find them.

The “discontinued” fragrance: over-expired by popular opinion; but to a true aficionado, is worth that second chance. We’ve scoured the boards of our fellow, fragrance experts, and found the best avenues to find some sentimental scents.

Hard to Find Fragrances

Online Auction Sites

Platforms like eBay, Etsy, and Bonanza is good starting point to uncover some of your favorites. Be careful to ensure that online fragrance listings are not counterfeit or “turned.”

Online Wholesale Perfumers

Comb through the trusted online wholesale perfume sites. If you know specifically what you’re looking for, you can find not only discontinued, but vintage fragrances at places like Fragrance Net and Overstock. Like EBay and such, ask thorough questions about the items; sometimes you can even request a photo of the actual product before purchasing.

Company Re-Issues

Consider yourself lucky, if you hit the jackpot, and find a re-issue a discontinued fragrance from the original company. This is probably the closest you will get to receiving new, un-turned scents. Err on the side of caution, as most times, due to certain limitations, a scent cannot be replicated exactly.

Virtual “Yard Sales”

No stone goes un-turned when you’re in search of a gem. Find forum and message boards, or private Facebook groups, to specifically request items you may “In Search Of.”  Otherwise known as ISO groups, you search can quickly spread through networks of experts and sellers alike – with just one click!

image via FragrancesofTheWorld

Fragrance Experts & Leaders

Experts like Mike Edward – from Fragrances of the World – eat, sleep, and breathe fragrance origins. His blog often highlight some of the best fragrances of all time, so finding out where to get exclusive items can prove to be successful. If you’re in Lake Tahoe, CA – then the owners of Fragrance Vault – offer thousands of vintage and hard-to-find fragrances for fragrance seekers.

Looking for hard-to-find fragrances? Let us know in our Aroma Life community online.

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Valentine’s Day is right around the corner. It’s almost time to cue in the anticipated nuances: the dozens of roses, packages of various candies & chocolates, and let’s not forget, the unexpected deliveries from not-so-secret admirers. Equally anticipated, are the all-star lineup of out-of-the-park date plans scheduled over next few days. Whether you have a […]
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Valentine’s Day is right around the corner. It’s almost time to cue in the anticipated nuances: the dozens of roses, packages of various candies & chocolates, and let’s not forget, the unexpected deliveries from not-so-secret admirers. Equally anticipated, are the all-star lineup of out-of-the-park date plans scheduled over next few days.

Whether you have a date with #bae, or simply joining the Singles gang for a night out, nothing adds more to the laws of attraction and chemistry than a sweet-scented accompaniment. Check out our below picks for Perfect Fragrances for Your Valentine’s Day Plans:

For A Night Under the Stars

Fit for a romantic rooftop surprise, or a post-dinner ride through the city (horse & carriage anyone?), these fragrances are sure to fill the air and sensually keep your date wrapped into you all night.

  • Her: ChanelChance for Her – a constellation of Jasmine Absolute and Rose Essence that’s airy, fresh, and clean.
  • Him: Tommy Bahama Set Sail St. Bart’s – baecation to Caribbean, or just an intoxicating whiff of sea vine, guava nectar, and blue agave tequila? You decide.

For Dancing All Night

When it’s time to “feel the heat” with your date on the dance floor, there’s nothing more entrancing than the sweet release of pheromones (and fragrance!) as you both begin to work up a sweat!  The below fragrances hold up during increased activity – and don’t overpower each other when you’re up-close-and-personal!

YSL-Nuit-De-Homme-Cologne
  • Her: Roberto Cavalli Signature – a syncopated medley from the ambery floral family. Pink pepper and orange blossoms. Soft and velvety, for smooth moves.
  • Him: YSL La Nuit De L’Homme – vibrating warmth of oriental accords. Sounds like the perfect partner.

For a Fun Night at the Comedy Show

In a laid-back setting, such as at a comedy club, you need something fun and flirty to match. The following fragrances aren’t “stuffy,” but can stand up to the test of the night’s progressions. 

  • Her: Lacoste Eau de Lacoste – feminine, yet fun, with yellow mandarin and pink grapefruit. It says, “I’m sporty and strong, but sexy.”
  • Him: Calvin Klein ETERNITY for men- Similar notes of mandarin, with lavender and green botanical, this says “I’m cool, calm, and collected!”

For a Romantic Surprise

There’s nothing more mysterious (or sexy) than being told where to be, at what time, but not know anything else! The night could lead you anywhere, and these fragrances inject even more mystery and yearning for what’s in store.

Chanel No.5 Red perfume
  • Her: Chanel No. 5 Red Edition – A special release, for any special woman. Love is in the air with the limited edition’s focus on intense floral notes (May Rose and Jasmine).
  • Him: YSL Splendid Wood – though unisex, it’s intense for any man of mystery. Dark, and penetrating with oud wood scents, topped with a breathtaking freshness of tangy essences.

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There’s no better time than the New Year to reinvent themselves – be it – making exorbitant resolutions or just wanting to try something new.  Consider this your fragrance amnesty, where you can ditch what you know and love, to unleash a new inner you (read: play around with scents)! Here are some tips for […]
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There’s no better time than the New Year to reinvent themselves – be it – making exorbitant resolutions or just wanting to try something new.  Consider this your fragrance amnesty, where you can ditch what you know and love, to unleash a new inner you (read: play around with scents)!

Here are some tips for finding and experimenting with new fragrances.

Try Before You Buy

The food court of fragrance is endless – and because perfume/cologne purchases can get costly – the last thing you want to do is make a blind buy. Retail stores, like Nordstrom and Sephora, are some of the main places to get free fragrance samples.fragrance-samples-testers

One common mistake that shoppers make is relying solely on the in-store testers to help reach a purchase decision about a perfume/cologne. Ask for free samples whenever you can (no matter how many looks you may get from the fragrance counter consultant!).

If you’re a bashful buyer, there you can also join a fragrance group, where other fragrance lovers and collectors swap scents – or – buy perfume samples from trusted internet sites.

Take Notes (About Notes, etc.)

As mentioned, selecting a new fragrance should not be an impulse thing (buyer’s remorse anyone?). When you get a sample, be sure to use it entirely.  If you have more than one sample to try, move on to those before making an actual purchase. Give yourself a few days to a week with each fragrance.

Start a journal – or scent spreadsheet – to take notes on each fragrance individually. Rate the fragrance based on your usual scent profile. What prominent notes in the fragrance worked best with your body chemistry? Did you enjoy the fragrance more in the daytime, or when you went out at night?

EXPERT TIP: Be sure to also compare and contrast your samples among each other. You may think you’re sold on a fragrance because you’ve gotten used to it for 2-3 days, but often it’s because we have nothing to compare it to.

spreadsheet of fragrances

Image: Scent Spreadsheet

Resniff, Resmell, Revive

Our bodies are delicate when it comes to fragrance chemistry. Things change with time: our bodies, seasons, and even our scent appeal. Refer back to your journal every 6-12 months to see if there’s a scent that almost made the cut previously, but didn’t. Re-sample some of those scents – or try similar scents with the same characteristics – to see if there’s been any adjustment in your aroma profile.

Trust us: your mind (and nose) is ever-changing!

Make Room For More

What may have started as a hunt for one new fragrance, can very well turn into a 10-20 bullet list of other fragrances you really really would love to try. While we would never discourage (or judge) budding fragrance addictions, we have some recommendations to help curtail unnecessary spending when it comes to adding new scents to your collection.

Make room for each new addition, by either: selling or swapping older, unwanted ones. Sites, like our Aroma Life Marketplace allows you to list and sell gently-used or never-opened fragrances from your stash.  You can then purchase brand-new, discounted fragrances from the Aroma Life store! It’s a win-win situation for you!

Ready to explore? Let us know what new scents you’ve been experimenting with! Share your comments and photos with us on social media – use the hashtag #TheAromaLife or follow us on Facebook and Instagram!

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Everyone has their own obsession, be it: art, cars, clothes, hobbies, fine foods, and maybe even fragrances. And while everyone is entitled to their own pleasantries, we can all agree that sometimes our collections can get a little bit out-of-hand. We’re sure a lot of people could argue that one can never have too many […]
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Everyone has their own obsession, be it: art, cars, clothes, hobbies, fine foods, and maybe even fragrances. And while everyone is entitled to their own pleasantries, we can all agree that sometimes our collections can get a little bit out-of-hand.

We’re sure a lot of people could argue that one can never have too many fragrances, however there comes a pivotal point in which one knows their collection/obsession is becoming too overwhelming.

Whether you’re jumping on the bandwagon to becoming a practicing minimalist, or have calculated the hours (read: years!) it would take to get through your surmounting collection – should you use a few sprays daily – then keep reading!

fragrance-collection-diptyque

source-diptyque

 

Below are tips on how to cut cologne clutter and streamline your fragrance collection:

  1. Recognize if you’re collecting (or collecting dust!)

If you acquire a fragrance every time you’re out shopping – simply because it’s a bargain buy – chances are you’re sort of a “hoarding” collector.  Even more likely, is the guilt attached to making such purchases (and ultimately wasting your money). Collectors make conscious additions to their collections – only purchasing items that complete the bunch.

fragrance collections

  1. What fragrances are valuable to you?

This is not a trick question! Find out which perfumes/colognes you can stand to not miss. Secondly, you can decide which ones will hold present and future value (i.e. will always be higher-priced and considered classics) then set those to the side.  Lastly, consider the 80 – 20 rule when de-cluttering. Decide on the top 20% of fragrances you use 80% (or more) of the time, and ditch the rest. Donate, trash, or sell (hint: on Aroma Life Marketplace) the ones that didn’t make the cut.

  1. Have your smell (and keep it too!)

For those who are writhing in discomfort at our previous tip, consider what we’re about to suggest next.  We all know that the sweet spot of fragrances are less about the bottle and more about the liquid goodness inside! Consider transferring the perfume/cologne you’re iffy about into smaller decanters. Atomizers are cheap and of decent size (5 to 20ML), for labeling and storage. Like mentioned before, sell or donate the rest of the contents you didn’t transfer. BONUS: Fragrance decanters provide travel-friendly fragrances you can carry on the go, without having to tote the more valuables away from home.

  1. Separate, but organized

    Atomizer-Travalo

    source -Travalo

The next best thing for fragrance lovers, is to find a dedicated space to house your collection. When you clutter them with other items, it’s easy for you to have chaos and a lack of organization – making it harder to be able to access your fragrances equally.  Use acrylic containers, purchase shelving organizers, or a standalone vanities.  If you’re really OCD on the organization, digital catalogs and systems may tickle your fancy.

  1. Curb your collecting

You’ve tackled the hard part, but the key to being in control of your collection, is to arm yourself with your newfound discipline going forward. Don’t waste money purchasing full bottles of fragrances you are not absolutely sold on. Request sample- or travel- sized selections, or purchase gently-used fragrances online. Add or swap out your decanters with them, only purchasing full-sized versions when you’ve made space for it.

With the holiday season coming up, there’s bound to be an influx of fragrance gifts, and even more so – holiday sales and clearances that tempt you to buy. Now’s a good time to sell what you can (and use the extra cash to purchase a few, new sample sets)! 

 

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Okay; it’s time for a confession: we didn’t just wake up to be the fragrance experts we are today. Actually, each of us has our own recollection of the time in which we realized we knew nothing about fragrance! We we’re all once just inexperienced young people – using our hard-earned money to buy the […]
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Okay; it’s time for a confession: we didn’t just wake up to be the fragrance experts we are today. Actually, each of us has our own recollection of the time in which we realized we knew nothing about fragrance! We we’re all once just inexperienced young people – using our hard-earned money to buy the first thing that smelled nice; because why not?

Our owner once recounted a moment in college, when his bragworthy, collection of fragrances was put to shame by someone he was trying to impress. Wanting to sound well-seasoned, he went on a spiel about the fragrance he was wearing and its contents – only to be loud and wrong! After an embarrassing episode (and near epiphany), it was then he realized there was more to fragrance than price, bottle design, and brand.

Fast forward to now — where it’s almost blasphemous for any person in the fragrance industry to not know how to distinguish between notes, and compositions — there are still people out there that haven’t quite yet had their own epiphanies (despite how many fragrances they own).

If only someone had taken the time to explain the simplicity behind the EAUseau de parfum (EDP) and eau de toilette (EDT) – and that choosing one over the other actually matters. Sweat not newbies – this blog post if for you!

Eau de parfum. Eau de toilette. Parfum. Pour Homme. We’ve seen it all (or not) on many a fragrance bottle. All of it can be confusing, but it all comes down to one thing: fragrance concentration.
Depending on the concentration (amount of fragrance oil in alcohol and water), the name on the bottle will be labeled accordingly. We’ve listed them below:

  • Perfume (Parfum): though this label may seem intended for female consumers, the use of the word perfume (parfum) in labeling is not gender-specific. Instead, it indicates the highest concentration of perfume essence/oil. These will typically also signify the most expensive, as these fragrances are more than 20% concentrated.
  • Eau de Parfum: Again, another genderless label. However this classification is a little less concentrated (15% to 20%) and its essence lasts for up to 8 hours.
  • Eau de Toilette: A light concentration – think light fragrances or sprays – that has a composition of 5% to 15%. This will most likely be an affordable, mainstream fragrance.
  • Eau de Cologne: Though used in the U.S. to classify masculine scents, other regions use this label to label the diluted concentration (2% to 4%).

Perfume Concentration from weakest to strongest

Concentrations will always vary based on brand and other standards, but a parfum will always be stronger than a toilette. With eau de parfums, heart (middle) notes are the most dominant, while with eau de toilettes, the top notes are most noticeable and evaporate quickly after those notes are gone. Equally important to note is that the “scent” experience between a toilette and parfum will be different – even though they may be labeled as the same fragrance (YSL’s Mon Paris is a great example!).

So what should you buy? A good rule is to consider when, where, and how you will wear a fragrance when you purchase it. (Shameless plug: Our marketplace makes it easy to shop using filters, by categories or fragrance types!) For daytime/everyday smells, an eau de toilette will be more appropriate and balanced. An eau de parfum is good for evenings and special occasions. Humid and hot climates call for lighter concentrations (again a toilette), while colder climates and seasons, mean you can layer on the warmth and depth!

 

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The ultimate rite of passage for any scent lover, is finding their signature scent. It lingers in the room, long after you’ve left. It sweetly stains your clothes, sheets, and becomes part of your DNA. Getting to the stage of mastering perfumery is not easy. Choosing a scent that is harmonious with your body chemistry […]
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The ultimate rite of passage for any scent lover, is finding their signature scent. It lingers in the room, long after you’ve left. It sweetly stains your clothes, sheets, and becomes part of your DNA.

Getting to the stage of mastering perfumery is not easy. Choosing a scent that is harmonious with your body chemistry can be a complex art.  Regardless of how many popular perfumes or colognes you have, the wrong marriage can be a disaster to you (and those around you!).

Without stating the obvious, understanding the very basics of fragrances – from notes to composition – is the key foundation to mastering your aroma profile.

Perfume Notes

A key component to a scent (and why one perfume may cost more than another) is how much lasting power it has. The intensity of a fragrance is classified by how quickly it evaporates, and which of the following three note categories a perfume/colognes true aroma sits in.

  • Top Notes: Evaporates most quickly, lasting between 15-30 mins after application.
  • Middle/Heart Notes: Evaporates less quickly and is the scent received after the top notes evaporate.
  • Base Notes: Evaporates slowly, and lasts over the longest period of time (think: the morning after!).

Any one fragrance can have multiple notes. For example, the iconic Chanel No. 5 has top notes rose-derived scents before settling into base notes of warmer musk, vanilla, amber and sandalwood.

Fragrance Groups

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The Fragrance Wheel – created by Michael Edwards from Fragrances of The World – is most arguably the easiest resource one can use to understand fragrance families. Besides understanding how notes are layered, becoming familiar with the wheel can help fragrance virgins, explore their likes and dislikes for various combinations.

Floral Notes

Families: Floral, Soft Floral, Floral Oriental

If you have an innate attraction to anything flower-related, this is your go-to family. The nose will be drawn to nuances of roses, orchids, cherry blossoms, jasmine, and even a subtly spicy orange blossom (floral oriental).

Women’s Pick
Men’s Pick
Jimmy-Choo-Illicit-Perfume Jean-Paul - Gaultier-floral
Jimmy Choo Illicit (Eau de Parfum), $45          Jean Paul Gualtier Le Male (Eau de Toilette Spray), $60

Oriental Notes

Families:  Soft Oriental, Oriental, Woody Oriental

The warm smell of apple pie. Cinnamon, cardamom, and vanilla. These scents encompass the Oriental family. Serving as good heart notes, they are soft, yet sensual – and rich! The woody oriental family, like patchouli and sandalwood, draw in the kinds who play tug-of-war with hard and soft balances of smells.

Women’s Pick
Men’s Pick
Donna-Karen-Cashmere-Mist prada-amber-cologne
Donna Karan Cashmere Mist (Eau de Parfum), $40 Prada Amber Pour Homme, $72

Woody Notes

Families: Woods, Mossy Woods, Dry Woods

Those who are attracted to notes, have a sophistication with nature. They are comfortable in their skin with these strong (but well composed) base notes. And just like nature, these notes are raw. Think, earthy elements like: bark, pine, moss, and other green plants. On a sophisticated spectrum, brand-new leather and smokiness from a Cuban Cohiba can be picked up in this fragrance family.

Women’s Pick
Men’s Pick
Chanel-No-Five-Perfume Gucci-Guilty-Oud-Cologne
Chanel No. 5 (Eau de Parfum), $137        Gucci Guilty Oud (Eau de Parfum), $146

Fresh Notes

Families: Aromatic, Citrus, Water, Green, Fruity

This note category combines more elements than Captain Planet – Fresh notes are the most commonly-loved, and versatile group. The spectrum spans from tangy, sharp, herbaceous smells in the green family, to citrus bergamot and gourmand notes and lab-synthesized fruit fragrances – like – mango, peach, and coconut. The most popular fragrances include top and heart notes from this family.

Women’s Pick
Men’s Pick
Dior-Miss-Dior-Perfume
Dior Miss Dior Cherie (Eau de Toilette), $82 – $115    Dolce & Gabbana Light Blue Pour Homme, $68

 

The Aroma Marketplace is a one-stop, online store in which you can explore all the about fragrance families. Purchase testers of fragrances, or sign up for exclusive samples to add to your collection.

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